Play Methods to Help Children Understand Trauma And Disaster

Have you noticed how children play out disaster situations like Hurricane Sandy in their play? Understanding how and why children do this can help us react appropriately and use the play opportunity to develop skills such as empathy and understanding in our children. Children who are getting their teddies, dolls, action figures or Playmobil out…
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October 29, 2012 Tags:, , , , , , ,

What caused Changes in Consumer Behaviour and the Falling of Toy Sales?

With reports of difficulties in the toy industry such as falling toy sales, it’s important toy manufacturers protect their businesses and ensure they produce toys people still want to buy. So the important question is: What has changed in consumer behaviour? Research Dr Gummer presented at the ITRA conference as far back as 2009 showed consumers’…
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October 23, 2012 Tags:, , , , , , ,

Lets Talk about Electronic Toys for Children

Electronic Toys   Despite a recent backlash by play purists who argue that electronic toys stifle imagination and are environmental no-no’s, electronic toys are very popular with children and are taking an increasing share of the toy market. So what is the appeal of the electronic toys and how can consumers judge whether an electronic…
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October 3, 2012