Which Good Toys are available?

February 4, 2013 Published by

We’ve been overwhelmed with the positive reactions we had to the ‘Official’ launch of the Good Toy Guide last month. Despite having been live since September, being at the London Toy Fair has really put us on the map.

The question we’ve been asked the most since the fair is “What are the best toys we saw?” The honest answer is that there are soooo many great toys that it depends on what you are looking for and how you judge ‘best’.

I guess this is the whole ethos behind the Good Toy Guide: We don’t believe you can compare a £5.99 preschool game, with a £150 kids tablet. Your definition of a good toy may include environmental features, educational value and be something that you can enjoy with your child. Alternatively, it might be something that keeps the kids entertained without the need for adult input and you might feel that toys should be more fun than educational. So rather than asking what the good toys are, ask which toys are good for…….  and fill in your requirements.

We’ve joined pinterest and pinned some pics of things we saw and liked at toy fair (as well as some pics of the launch) but these are not exhaustive and there were some really exciting products that we didn’t manage to get snaps of. We did send out our scouts to find new toys that we’d like to test and the 6 that we selected for fast track testing and a free evaluation report (worth £220) are:


WOBBLE DECK from Worlds Apart

SHOPPING BASKET from Melissa and Doug


ICE AGE EXPERIENCE from Grasshopper toys

AMA DOLL from Rooti Dolls

We’re going to be mad-busy over the next few weeks testing these and all the other products that are being submitted and we’ll be regularly updating the site so keep a look out on our ‘latest additions’ for new toy reviews on products we’ve tested and that have made the grade.  Also keep a look out for our logo on toys in shops – we’re getting out and about and have even more developments in the pipeline – watch this space…!

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This post was written by Dr Amanda Gummer

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