Privacy Policy

This privacy policy sets out how Fundamentally Children uses and protects any information that you give Fundamentally Children when you use this website.

Fundamentally Children is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Fundamentally Children may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 23/05/2018.


What we collect

We may collect the following information on

  • Your full name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offer


What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Responding to Queries – This will allow us to be able to contact you with necessary responses and information.

– For example, by filling out our contact form, this will allow us to use this information to contact you directly and respond to your enquiry. We will delete your information after closing the enquiry

  • Marketing Communications: In addition to our Other Services, we may periodically send you marketing/promotional email about new products, special offers and/or other information which we think you may find interesting using the contact information which you have provided us with. Please refer to (security) for further information on how we collect and store your data submitted to us.


  • Newsletter: We have a Newsletter which we send out to all those who have subscribed to it via our website or on social media. Only your name and email address are logged into our database and you will only be contacted with Newsletters and Information regarding Fundamentally Children in the parenting space (no industry news will be sent). You may contact us directly if you wish to no longer subscribe to the newsletter, alternatively, you can choose to unsubscribe from the newsletter when you open it in your browser or chosen email client.


  • Market Research Purposes. For our own internal research purposes, we may use the information you have submitted to us in order to contact you by email, phone, fax or mail. If you do not wish to be contacted for Market Research purposes, you will have the option to unsubscribe from our email list to prevent us from contacting you in the future regarding market research, alternatively, you may contact us directly via email at


  • We may use information submitted to us to customise the website according to your interests.



We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we securely store this data on secure cloud servers. We have also put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Unfortunately, the transmission of information via the internet is almost never completely secure. Although we will do our best to protect your personal data, we cannot guarantee the complete security of your data that is transmitted to our site or otherwise gathered by us; any transmission and supply of personal data to us is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access to it.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the address(es) below.

By Post:

Fundamentally Children
Albany Chambers
26 Bridge Road East
Welwyn Garden City


By email:


We will promptly correct any information found to be incorrect.


How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the ‘cookie’ helps to analyse web traffic or lets you know when you visit a particular site.

Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


Google Analytics

Visitors to this website who have javascript enabled are tracked using Google Analytics.

Google Analytics collects the following types of information from users:

  • Type of user agent (web browser) used software manufacture and version number.
  • Type of operating system.
  • Screen colours (colour processing ability of the user’s screen)
  • Javascript support
  • Flash version
  • Screen resolution
  • Network location and IP address
  • Can include country, city, state, region, county or any other geographical data
  • Hostname
  • Bandwidth (internet connection speed)
  • Time of visit
  • Pages visited
  • Time spent on each page of the website
  • Referring site statistics
  • The website (URI) the user came through in order to arrive at this website (example: clicking on a hyperlink from that took the user to this website)
  • Search engine query used (example: typing in a phrase into a search engine like Google, and clicking on a link from that search engine)


This data is only used to optimise our website for our visitors.



Links to other websites

Our website contains external links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


Controlling your personal information

Following the rollout of the GDPR in May 2018, you will have the ability to restrict the collection or use of your personal information in the following ways:


For information submitted and collected prior and post-May 2018

We have listed mandatory opt-in checkboxes to adhere to our Terms and Conditions as well as Privacy and Use of Your Information, so please to take time to review this as the information submitted to us must be correct and up to date.

  • In most cases, we will not charge for complying with a request for subject access retrieval.

  • We will deal with any request to access personal information within 30 Days

  • We have the right to reject and/ or charge for any requests which we believe to be unfounded or excessive.
  • Should we refuse a request, we will provide an explanation on the grounds for refusal, but this will not affect your right to complain to a supervisory authority and to a judicial remedy.

  • All requests for access must be submitted to

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