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Privacy policy

Dr Gummer’s Good Play Guide is home to The Good Toy Guide and The Good App Guide. Here at the Good Play Guide we are committed to safeguarding and preserving the privacy of our visitors. This Privacy Policy will explain how our organisation uses the personal data you provide to us, or that we collect from you when you use our website.

We do update this Policy from time to time so please do review this Policy regularly.


Information That We Collect

In running and maintaining our website we may collect and process the following data about you:

  • Information about your use of our site including details of your visits, such as pages viewed and the resources that you access. Such information includes traffic data, location data and other communication data.
  • Information provided voluntarily by you. For example, when you register for information or make a purchase.
  • Information that you provide when you communicate with us by any means.

How do we collect your data?

There are a number of ways in which you may be required to provide us with your personal information. What we do with this is determined by the means in which you provided it to us.


Type of Entry?

What is this for?

Why do we need it?

Account Creation & Guest Checkout

To identify you and enable you to make the most of our website’s features. It also helps us ensure we’re able to deliver items to you safely and securely!

Legally we need this. But rest assured, from the moment you purchase an item to the moment it is delivered to you. It’s important for us to ensure you have a safe and positive shopping experience with us.

Newsletter Sign up

To enable you to stay informed with regular updates to our services.

Signing up is optional, but any exciting developments and updates we have to offer, we’ll be sure to let you know!

Contact Form

To enable you to contact and receive a response from us securely.

Whether you’re browsing or buying, we want you to be able to reach out to us with anything we can do to help make your experience with us better.

How will we use your data?

Our company collects your data so that we can give you the best possible customer experience. That is only achievable when we achieve the most complete picture of who you are, by combining the data we have about you.

We may use this information therefore:

  • To perform the contract we are about to enter into or have entered into with you.
  • To provide information to you that you request from us relating to our products or services.
  • To provide information to you relating to other products or offers that may be of interest to you. Such additional information will only be provided where you have consented to receive such information.
  • To inform you of any changes to our website, services or goods and products. If you have previously purchased goods or services from us we may provide to you details of similar goods or services, or other goods and services, that you may be interested in.
  • To comply with a legal or regulatory obligation.

Use of Cookies

Our website uses cookies to collect information and to distinguish you from other users on our website.

Cookies are small data files that are sent to your browser and stored temporarily on your computer to help retain the information that you have entered whilst you browse our site. Pixel tags are used to help us see if emails from us have been received safely and at what time they were read.

A cookie will typically contain the name of the domain from which the cookie has come and the ‘lifetime’ of the cookie. Cookies do not give us your personal information, they provide us with non-personal information such as remembering your browser settings, what types of software you are using etc. Using all of this we can work with the site to make it as easy to use as possible, for you and all our visitors.

Certain cookies sent to your browser will help us to save you time. For example, cookies allow you to stay signed; and if you’re halfway through an online purchase, our cookies will allow you to browse other areas of the website and then return to your purchase.


What types of cookies do we use?

  • Site functionality – This will enable you to navigate our site and make use the features we have in place such as Add to Cart.
  • Site analytics- These cookies are used to measure and analyse how you use the site, to improve both its functionality and your shopping experience.
  • Targeting or advertising cookies – these cookies are used to deliver ads that we believe are relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.

How to manage cookies. 

Most browsers automatically accept cookies but you can both delete existing cookies from your browser and, by editing your browser options, choose not to receive cookies in future. Please visit www.allaboutcookies.org for more information on this.

Please note that if you choose not to receive cookies then some areas of the website may fail to function as they were intended and so degrade your user experience.


How do we store your personal data?

Our company securely stores your data internally within our company here in the United Kingdom. By providing your personal data to us, you agree to this transfer, storing and processing. We do our utmost to ensure that all reasonable steps are taken to make sure that your data is stored securely.

Unfortunately the sending of information via the internet is not totally secure and on occasion such information can be intercepted. We cannot guarantee the security of data that you choose to send us electronically, sending such information is entirely at your own risk.

Our company will keep your personal information for 5 years after a final interaction on https://goodplayguide.com. Once this time period has expired, we will delete your data from our systems.


Who has access to my data?

The Good Play Guide is made up of a small team of professionals. Only necessary personnel working for us will have access to your data, and only  in order to fulfil their job role.

All of our staff are subject to an internal data protection policy and have committed themselves to confidentiality when handling or accessing customer information.

We never give your details to third parties.

If you have agreed to receive marketing you retain the right to opt out at a later date.


Disclosing Your Information. 

We will not disclose your personal information to any other party other than in accordance with this Privacy Policy and in the circumstances detailed below:

  • In the event that we sell any or all of our business, and only to the buyer.
  • Where we are legally required by law to disclose your personal information.
  • To further fraud protection and reduce the risk of fraud.

Your Data Protection rights? 

The Good Play Guide intends to ensure that consumers are fully aware of their data protection rights. Every user is entitled to the following:

  • The right to access:  You have the right to request The Good Play Guide for copies of your personal data, however we may charge you a small fee.
  • The right to rectification:  You have the right to request The Good Play Guide correct any information you believe is inaccurate or incomplete.
  • The right to be forgotten:  Once you no longer deal with our business, any electronic data held on the web server is automatically deleted after 30 days.  Customer records, including email and any accountancy and product details, will be held for as long as is reasonably required as per the original contract.  If you are a previous client, please contact us to check if we hold data belonging to you so we can ensure it is deleted.
  • The right to restrict processing:  You have the right to request that The Good Play Guide restrict the processing of your personal data, under certain conditions.
  • The right to object processing:  You have the right to object to our processing of your personal data, under certain conditions.
  • The right to data portability:  You have the right to request that The Good Play Guide transfer the data that we have collected to other organisation, or directly to you, under certain conditions.  To make a request please contact us via email. We have 30 days to respond to your request.


Third Party Links.

We include links to third parties on this website. Where we provide a link it does not mean that we endorse or approve that site’s policy towards visitor privacy. You should review their privacy policy before sending them any personal data.


Access to Information.

In accordance with the Data Protection Act 1998 you have the right to access any information that we hold relating to you.


Contacting Us. 

If you have any questions about Dr Gummer’s Good Play Guides privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us via the form below.

Additionally, if you wish to report a complaint, or you feel that our company has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office.