Retailer Of The Month February 2015

Congratulations to Peter Allinson, Director of  Whirligig Toys Limited in Brighton, for being awarded Retailer of the Month for February.

Whirligig is a creative toy shop, founded in Brighton in 2012. Specialising in ‘things to make and do’, it is a unique collection of thoroughly engaging and fun toys and games that will really get children involved.

Screen Shot 2015-02-01 at 21.43.56  Screen Shot 2015-01-28 at 14.42.32

By working with many very small toy producers, Whirligig has sourced and put together a really eclectic mix of activities and gifts that has hit the mark with customers. Set up by Peter Allinson, originally a primary school teacher and himself a great maker, the shop is full of construction toys, sewing, origami, model making and painting and drawing gifts. Many of the gifts in the shop are aimed at older children as we felt that the 5-15 year old age groups were under represented in many toy shops, but that this is the age where they have the most potential for creativity.

Peter said, “We are different by design. We can’t stand toys that children can take our of the box and then throw away – get them making and thinking – they will have far more fun and remember the experience for ever.”

Screen Shot 2015-01-28 at 14.42.22Screen Shot 2015-01-28 at 14.41.53

Whirligig has recently gone on to open a second shop in Chicester, West Sussex, and has plans for further expansion in the next few years.

“We are delighted to have been recognised for our retail contribution. It makes a real difference to us as an independent trying to do something a bit different.”

Amanda Gummer of Fundamentally Children states:   “We love the products that Whirligig in Brighton sell. Creativity is such an important part of a child’s development and it helps to strengthen their imagination and self expression. It is lovely to find a shop selling toys that enable children to grow in a practical yet creative way. This shop is definitely worth a visit!!”

Whirligig’s contact details:

Peter Allinson Director – Whirligig Toys Limited

Owner – Temptation Café  07727 661567

Whirligig email –

Whirligig website – 

Whirligig Brighton address – 9 Gardner Street, Brighton, BN1 1UP

Whirligig Brighton phone – 01273 693241
Whirligig Chichester address – 62/63 South Street, Chichester, PO19 1EE

Whirligig Chichester phone – 07727 661567

Temptation Café address – 56 Gardner Street, Brighton, BN1 1UN

Temptation Café phone – 01273 673045


WOULD YOU LIKE TO BE OUR RETAILER OF THE MONTH? Contact us and tell us how you promote play in your shop