Retailer Of The Month: October 2014

Congratulations to Jim Osborne, owner of Osborne’s Sports and Toys shop in Rushden, Northamptonshire for having their lovely shop awarded Retailer of the Month for October.

This is a family run toyshop that has been going for nearly 60 years, boasting a wide range of traditional toys and expert advice.

Run by Jim Osborne, 83, alongside his wife Pamela and son William, the store offers a collection of brands, and lays claim to being one of the first independent stores in the UK to sell LEGO.

When they first started out Osborne’s were more inclined towards the sports than the toys.
“We sold toys like Hornby and Dinky Toys but the balance was different to how it is today. We still sell a lot of sports equipment to play sports but our main focus is the toys now.”
And the shop certainly has a lot of toys in stock. There’s Thomas The Tank Engine, Sylvanian Families, Hornby Railways, Scalextric, Lego, Barbie and Playmobil to name but a few ranges. They also have board games such as Monopoly, Cluedo, Hungry Hippos and Twister.

They have a lot of knowledge to help people make the right choices and they also have things like a Christmas Club, where customers can put a toy aside and pay for it in instalments. Osborne’s still keep introducing new ranges and keep up to date on the latest trends with toys, but they also still stock and somewhat specialise in traditional toys.

Amanda Gummer of Fundamentally Children explains: “This traditional toy shop embodies all that is magical about children’s play. It’s a real treasure trove and Jim and the team know more about toys then most,  so they are a great resource for their customers”

Being Good Toy Guide’s Retailer of the Month can highlight your toy shop and increase custom and reputation in an increasingly competitive market.

Key benefits include: 

  • a dedicated page on the Good Toy Guide website
  • stickers, posters and certificates to display in-store
  • support for window displays
  • links to products and online advertising for stores with e-retail facility
  • publicity in Toy News
  • list of products currently in the Good Toy Guide

WOULD YOU LIKE TO BE OUR RETAILER OF THE MONTH?  Contact us  and tell us how you promote play in your shop