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  /  Why submit a toy for evaluation to the Good Toy Guide?

About the Strategic Product Evaluation

Reviews are an essential part of any marketing plan, but comprehensive evaluation by experts in child development and play, as well as by children themselves, will make your reviews, and in turn, your products, stand out from the crowd.

Our rigorous evaluation process means that our stamp of approval is highly sought after in the industry, as well as well recognised and trusted by parents.

Products which meet our criteria are awarded a place in The Good Toy Guide, and the use of the stamp, which can be leveraged across packaging, PR, retail, events and much more, giving your brands a real point of difference.  

Who is the Strategic Product Evalution for?

Our strategic product reports are designed for products that are already on the market.

If you have a new product or concept in development, ask us about our prototype product reports, which may be better suited to you.  

Alternatively, if you have multiple toys to submit or a smaller budget then contact us to discuss our basic product accreditation. 

For more information on how to de-risk your product development head over to our sister brand; FUNdamentally Children.    

Why should I choose a Strategic Product Evaluation

Firstly, it can give you greater insight into your product. This means that you can talk about the strengths and benefits with more confidence when pitching to stakeholders or marketing to consumers. You can also quote the report to add credibility by using our independent, expert voice to endorse your product.

Secondly, a strategic report can help make your product the best it can be, with recommendations for development from our experts. This includes usability, engagement, and skill development where relevant. 

All of this and more including money can’t buy opportunities such as ad hoc press and media coverage you can’t really afford not to submit your lines for evaluation

What is included in a Strategic Product Report?

As with our accreditations, the product is tested with multiple children, parents, and childcarers as appropriate. You’ll also benefit from free FastTrack testing and, if your product meets the minimum standards, it will be featured in the Good Toy Guide and the gateway is open for a range of other support. 

Strategic product reports vary in length depending on the feedback we receive for your product but are typically around 2,000-3,000 words long.

You can read an anonymous Toy Report example here 

Product Review Process

Step 1. Complete the Submission Form

One Form per Toy (Except where otherwise agreed for a range)

Step 2. Confirm your submission package and the respective fees

(For Basic, Fast Track and Detailed product submissions or multiple product submissions)

Step 3. Please Send us 3 Samples (or 6 for non-reusable items such as Craft products) to:

 

UK / EU Based companies:

Good Play Guide, 10b Sun Street, Hitchin, Hertfordshire, England, SG51AE

 

US / North America Based companies:

Good Play Guide c/o Antonia Llull, 29 State Route 23 N, STE #1, Hamburg, NJ, 07419, USA

Pricing

UK APP / TOY / PRODUCT* SUBMISSIONS

£1500 +VAT (STRATEGIC)

£395 +VAT (FAST TRACK – 3 WEEKS)

£295 +VAT (STANDARD)

*The submission costs above do not apply for products submitted as part of the STEAM Accreditation Programme. If submitting a STEAM product, please visit this page for a breakdown of costs.

US APP / TOY / PRODUCT* SUBMISSIONS

$2000 (STRATEGIC)

$520 (FAST TRACK – 3 WEEKS)

$400 (BASIC)

*The submission costs above do not apply for products submitted as part of the STEAM Accreditation Programme. If submitting a STEAM product, please visit this page for a breakdown of costs.

PRICES UP TO DATE AS OF APRIL 7TH 2022

Types of Submission

STRATEGIC PRODUCT REPORT

Detailed findings on child engagement, ease of use, skill development, and inclusivity; with additional analysis and recommendations for development from an expert in child development and user experience.

 

BASIC PRODUCT REPORT

Basic report detailing ratings on child engagement, ease of use, and skill development.

FAST TRACK PRODUCT REPORT

Same Product Report depth as the Standard Product Report, but with a maximum 3-week turnaround.