Lorem ipsum dolor amet, modus intellegebat duo dolorum graecis

Follow Us

Must-haves this Christmas

Introducing our Must-Have Good Toys this Christmas…

We believe the best toys are ones that children will return to again and again over time, providing benefits to their learning and development and the freedom to explore, have fun and get creative.


Geomag Supercolor (52pcs)

Colourful Geomag Panels allow children to discover creative ways to explore magnetism. As they experiment with sticking the magnetic balls, shapes and sticks together, they are learning about polarity and why things attract and repel.



Hoglet is a well-designed and colourful computer mouse, promoting sensory stimulation for children with special educational needs and disabilities. Our testers loved the texture and how it felt while using the mouse, which helped calm them and improve concentration when using a computer.


Bedtime JJ Doll

The Cocomelon bedtime JJ doll is sure to make bedtime easier with his encouraging phrases and soothing lullaby. Plus the well-loved favourite song from the popular Cocomelon tv show ‘Yes Yes Bedtime’.


Xootz Bubble Go Scooter

Perfect for children over 3, the Xootz Bubble Go Scooter is a new way for kids to have fun. with a twist on the classic bubble scooter. The front-mounted bubble machine lets your child enjoy the bubbles whizzing past them as they’re scooting around.


Talking Paddington Soft Toy

This is a delightful soft and cuddly Paddington Bear toy with the added bonus that when you press his tummy, he says 5 authentic Paddington phrases.


Naylor's Activity Tunnels

The Naylor Activity Tunnel is a great toy for encouraging active, pretend play – the superfood of a balanced play diet. We particularly liked that the tunnel can be used indoors or outdoors, encouraging exercise whatever the weather.


Paddington's Campervan

The Paddington Campervan is fantastic for encouraging imaginative play as children create their own adventures. It helps build vocabulary and language skills as they give the characters voices and discuss roles with their friends.

Festive Faves

Introducing our Festive Faves…

Our toy experts have selected a variety of fun festive faves for you and your little ones to enjoy over the Christmas holidays.

Our guide to planning a perfect Christmas

The Good Toy Guide's Must-Haves this Christmas!

Our Festive Faves

Managing expectations at Christmas during the cost of living crisis

Christmas tips for children with a hearing impairment

How to make sure you’re buying safe toys this Christmas

Stocking Fillers (Treats under £20)

Gift Ideas for Grandparents

How to make the most of your first Christmas as a new parent

Alternative Advent Calendar Ideas

Gifts by age range