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Welcome to the Good Toy Guide

Read our independent reviews and see what our testers and experts said about each product so you can find the perfect toy for the special people in your life.

Check out our advice pages to help you manage some of the parenting challenges we all face.

LATEST IN TOYS

LATEST IN TOYS

Stocking Fillers (treats under £20)

(Updated for 2023) By Dr Amanda Gummer Budgets are tighter than normal for many of us this year but that doesn’t prevent us from wanting to see the joy on children’s faces when they see that Santa’s been. Choosing toys [...]

Parents Guide to Buying Sustainable Toys

Toys play an important role in child development and learning. They help children in many ways, from inspiring creativity and imagination to fostering social skills and cognitive development. For a long time, most toys have been made from plastic, but […]

Learning through Play: Turn the World into Your Classroom

As parents, we often struggle to make learning engaging and exciting for our children. It can be challenging to compete with all the distractions and entertainment available to them. However, the truth is that learning doesn’t have to be limited […]

UNDERSTANDING THE WORLD

TEAMWORK, TURN-TAKING & SHARING

STEAM TOYS

NEWSLETTER

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All independently reviewed by the experts in play

Read more about how we test and rate toys

Answers to most questions can be found on our FAQ page