Description
Introduce children to the basics of emotional regulation with Bloomie – a unique and engaging mindfulness tool. Designed with a flower on one side and a candle on the other, Bloomie uses simple, recognisable imagery to support focused breathing and calm thinking.
- Encourages healthy emotional development through breathing techniques
- Helps children learn to manage stress and improve focus
- Easy for young children to understand and use independently
- Durable, child-friendly design ideal for home, school, or therapy settings
- Supports relaxation and promotes a sense of calm
By turning the familiar motions of smelling a flower and blowing out a candle into a guided activity, Bloomie offers a practical and effective way to introduce mindfulness into daily routines.
Recommended by Dr Gummer’s Good Play Guide – Bloomie is a valuable tool for supporting children’s wellbeing through playful learning.
"I feel happy about Bloomie because I like him helping me when I feel stressed and when I feel sad.” - Girl, aged 4.
“I need my Bloomie.” - Girl, aged 3.
Children responded well to Bloomie, quickly learning to operate the pop-up action independently after a brief demonstration. Once introduced to the breathing techniques, they began associating the toy with calming down during moments of stress or overwhelm. Parents noted that while they had tried breathing exercises before, the engaging, hands-on nature of Bloomie made these techniques more accessible and effective for their children. The simple, intuitive design was praised for helping children regulate their emotions without feeling overwhelmed, with one family even incorporating Bloomie into a calming bedtime routine.
Bloomie also encouraged emotional expression and understanding. Children creatively linked the flower and flame elements to feelings like happiness and anger, using colour and symbolism to describe their emotions—such as “blowing out the red flame” to reduce anger. The included guidance materials, both on the box and via QR code, were helpful in supporting both parents and children in using the product confidently. Overall, Bloomie proved to be a versatile and impactful emotional regulation tool, offering children a simple, engaging way to manage big feelings.
- Promotes concentration & attention
- Encourages self-regulation
- Supports mindfulness
