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Building a better future, block by block with Magicube

The importance of sustainability is something that we are seeing more frequently becoming part of our everyday lives. But what exactly is sustainability?

Putting it simply, it is providing for the needs of our current generation without having a detrimental impact on future generations. It acknowledges the importance of economic growth but doing so in an environmentally friendly and resourceful way. We are seeing increasing numbers of companies who are moving their businesses in a direction that recognises the importance of sustainability and being environmentally friendly.

For example, companies that require the use of trees are part of their products are planting more trees for each tree that they cut down, as well as a shift to recyclable and biodegradable packaging. Essentially, they are providing for us now, but in a way that does not negatively impact the future of our planet and ongoing generations which is what sustainability is all about.

Becoming more sustainable can arguably be viewed as a mindset. It’s being more aware of our actions and sowing the seeds of the importance of sustainability into our children from an early age. There is no better place to start this process than in the home. Teaching your children about recycling, planting and growing your own vegetables and upcycling is a great place to start. In doing this, things such as recycling and not being wasteful becomes a habit as opposed to a conscious action.   

Thinking sustainably is also important when it comes to our children’s toys. Companies such as Geomag are leading the way in producing high-quality, sustainable products that are both fun and educational and that will stand the test of time. Founded in 1998, Geomag keeps sustainability at the heart of its products, focusing on magnetic construction toys that enhance learning and play without jeopardising the health of our planet.


Magicube Shapes- 100% recycled plastic

Whether you are new to this product or are adding to your collection, the Magicube sets have something for everybody.

The colourful Magicube Shape sets provide the opportunity to use creativity and problem-solving to build a variety of models while teaching children about magnetism. The only limit is your child’s imagination! Create unique vehicles and attach the real wheels that magnetically attach to the blocks! Go on wild adventures and explore! Create your favourite animal characters and conduct role-playing activities with them. This product is versatile, educationally beneficial and at the heart of it, fun for all the family.

As well as sparking the imagination of all that play with it, it is a great building block with which to discuss the importance of sustainability with your child. Made from 100% recycled plastic, you can talk to your children about why the fact this product is recyclable is important and the impact that single-use plastic is having on our environment. Talk about other things that you can do to ensure you are being more environmentally friendly and allow your child to develop an understanding of adopting a more sustainable lifestyle.

Designed for children aged between 12 months to five years, there is no better time to start. Even though your child at the age of 12 months will be too young to have conversations about sustainability, you can be confident that your purchase is an environmentally beneficial one and that you are supporting a company with integrity and a desire to change the environmental path of our planet. You can’t get much better than that!



Magicube Full Color (100% recycled)- 16/24 cubes

Designed for children aged 18-36 months, these bright and colourful building blocks will be sure to be a huge hit. Coming in four distinct colours blue, yellow, green and red, they are versatile and spark creative thinking in the youngest of minds. Use them to build unique shapes and designs or as part of your child’s learning.

For example, they can be used as a tool to support your child’s learning of colours or as part of a counting activity. Create letters and different shapes and encourage your child to copy! The possibilities are endless with these robust and imaginative building blocks.

Coming in two different-sized sets and are easily stackable for those junior builders all thanks to the magic of magnetism. The unique design allows each block to be connected on all sides without polarity, improving your child’s ability to create their next masterpiece. Each cube is well-made, durable and easy to clean following an engaging play session. The small size of each building block is ideal for improving your child’s fine motor skills and enhancing building dexterity and hand-eye coordination.

As the Magicube Shape sets, the Magicube Full Color Sets are made with 100% recycled plastic, so you are safe in the knowledge that you are being environmentally friendly and can also act as a platform for discussions surrounding the importance of sustainability.




If you are looking for a way to introduce sustainability into your play sessions, then look no further than the World of Geomag. Environmentally friendly, packed full of educational benefits and without any compromise on fun, their products have all you need for introducing sustainability into your home or learning environment.